This shop is linked with the website called @cosme (http://www.cosme.net Poeple try on beauty products and feedback is on the website. So they sell popular products based on the good feedback they have got from the website. Good point of this shop is they sell variety of different manufacture companies such as shiseido, kanebo,max factor,SK-? etc so you can do all shopping at once .Also they have beauty advisers so you can ask for councelling still yet.
They provide testers for most of the products so you are free to try .
I think it is also good place for men to get some beauty products for your lover as they are less formal( it is really hard to go to beauty shop at department store...) ..